These days, information marketing is at its peak. Your mailbox is often full of email messages from content marketers, many full of flashy advice like “10 Ways to Accelerate Your Weight Loss” or “5 Ways to Develop Self-Confidence.” Or more likely, the message contains a product someone wants to sell to you, but in a very indiscreet, subtle way. They’ll write and make you visualize how you’ll feel, appeal to the deepest of emotions and by the time you’re through, leave you excited and really wanting what they have to sell. Product and Content Marketing 101.